The KION brand companies regularly exhibit at the leading trade fairs for their sector so that they can strengthen their relationships with customers and partners and showcase their latest innovations. Linde Material Handling appeared at its own trade fair, World of Material Handling, during the first half of 2014, while STILL was represented at LogiMAT and CeMAT. Then in the third quarter, STILL featured at CeMAT Russia. In September, 150 existing and prospective customers were invited to an international efficiency day at the STILL Arena in Hamburg, where they attended presentations and workshops.
Awards also help to increase brand awareness and affinity. In the LOGISTRA best practice: Innovations 2014 awards, which are voted for by the readers of trade journal LOGISTRA, the fuel-cell powered trucks of Linde Material Handling received the most votes and were designated ‘best innovation’ in the industrial truck category.