Strategy of the KION Group

KION's strategy, which is centred on value and growth, is based on the Group's aforementioned strengths. The strategic objectives are:

1. Strengthen KION’s leading position in western European core markets

KION is consolidating its position as the number one in Europe's industrial truck market with customer-focused technological innovations and a high proportion of trucks with bespoke fittings. In recent years, the proportion of revenue spent on research and development has been above the market average and stood at 2.5 per cent in the year under review. KION aims to increase customer benefits in all price segments by introducing innovative drive systems, advanced ergonomics, intelligent intralogistics solutions and other developments.

2. Expand the range of services in European markets and in growth regions

3. Tap the full market potential of growth regions

4. Optimise production, leverage group-wide synergies and thereby reduce costs

Key strategic measures in 2012

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