Market Development

Uncertainty about future economic development continued to impact demand in the material handling markets worldwide. During Q1-3/2012, the global industrial truck market has been adversely affected, but maintained a solid level of 718,000 units undergoing a 3% decline compared to the previous year. On a quarterly basis, global demand for industrial trucks slightly dropped by 2% in Q3/2012 compared to Q3/2011. In Europe, the debt crisis continued to weigh on sentiment with weak demand spreading from Southern Europe even into core countries. In Q1-3/2012 the Western European market remained 7% below the previous year level with most of the countries posting declines. On the upside, the Eastern European market reached its prior year level of 41,000 units supported by a strong third quarter and a robust Russian market development. The North American market continued to grow in Q3/2012, albeit slower than in the first six months, achieving a 7% increase in Q1-3/2012 over the prior year period. Emerging markets such as China and Brazil had a weak development for most of the year with still no significant activity upturn. In Q1-3/2012, demand for industrial trucks in the Chinese market was 11% below the previous year period and South & Central America remained 15% below the previous year level.

Global Industrial Truck Market (order intake)

in thousand units

Q3
2012

Q3
2011

Change

Q1-Q3
2012

Q1-Q3
2011

Change

Source: WITS/ FEM

 

 

 

 

 

 

 

WEU

59

62

-4%

196

212

-7%

EEU

14

13

8%

41

41

0%

China

52

58

-10%

170

190

-11%

Rest of Asia

35

34

2%

112

103

9%

North America

43

42

2%

132

124

7%

South & Central America

13

14

-6%

36

42

-15%

Rest of World

12

10

16%

32

29

10%

Total

228

233

-2%

718

740

-3%

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