The forecasts in this section are derived from the KION Group’s multiple-year market, business and financial plan, which is based on certain assumptions. Market planning takes into account macroeconomic and industry-specific performance, which is described below. Business planning and financial planning are based on expected market performance, but also draw on other assumptions, such as those relating to changes in the cost of materials, the KION Group’s ability to command higher prices from customers and movements in exchange rates.
Expected macroeconomic conditions
According to the January outlook of the International Monetary Fund (IMF), the pace of global economic growth will gradually accelerate in 2016, both in the developed economies (growth of 2.1 per cent) and in the emerging markets (growth of 4.3 per cent). The IMF believes that China’s contribution to worldwide growth is likely to fall further in view of its economic restructuring. Overall, the IMF expects the global economy to grow at a rate of 3.4 per cent and the eurozone at 1.7 per cent in 2016. The IMF also predicts comparatively low growth in global trade.
The outlook for macroeconomic conditions is based on the assumption that monetary policy in the eurozone will remain expansionary, interest rates will rise slightly in the United States and the oil price will stay low, which will boost consumption.
Expected sectoral conditions
The overall market for industrial trucks will continue to depend heavily on economic conditions in key sales markets, with the level of capital investment and the growth in global trade being particularly crucial. Given the overall economic prospects, the KION Group expects a slower rate of global market growth this year. The 2015 trend is likely to continue, with a sustained rise in the number of trucks ordered in Europe and North America along with further contraction of the Russian and Brazilian markets. Following a sharp decline last year, KION expects China to stabilise although conditions will remain challenging.
Market expectations remain positive over the longer-term perspective. Over the coming years, the KION Group expects the average growth of the global market to be higher than that of global gross economic growth (GDP), with above-average growth in demand for electric forklift trucks and warehouse trucks. Moreover, the increasing number of trucks in the field – around nine million new trucks sold worldwide over the past ten years alone, spurs additional demand for spare parts and other aftersales services. Further potential for the future is also offered by increasing connectivity and automation, not only in terms of products but also in relation to services and end-to-end system solutions.