The KION companies gauge customer satisfaction in feedback discussions and from the degree of customer loyalty. STILL regularly carries out such surveys in service and sales. A CRM project has also been launched with the aim of finding out more about the customer structure and customer needs so that resources can be deployed in an even more targeted manner.
The KION Group’s leading market position is underpinned by the accolades that it has earned. In 2013, Linde Material Handling was again voted the best industrial truck brand when it received the Image Award from the trade magazine VerkehrsRundschau. As part of a 2013 study to produce an image ranking for the warehousing and transshipment sector, the magazine had commissioned TNS Emnid to analyse the reputations and profiles of the biggest brands in the industrial truck sector.
Sales and marketing activities
The number and quality of contacts with customers at trade fairs enable conclusions to be drawn about existing and new customers’ interest in product innovations.
The KION Group has particularly stepped up its activities in the Asia-Pacific region. In mid-May, the KION brand companies Linde, STILL and Baoli jointly presented their product portfolios in the Indonesian capital, Jakarta. The Indonesia-China Mechanical and Electrical Products Trade Fair is the biggest of its kind in south-east Asia.
In October, Linde Material Handling presented its Linde H100 to H180 IC trucks with hydrostatic drive at a roadshow that visited Poland, Slovakia, Hungary, Romania and the Czech Republic. LMH was also represented at last year’s MobiliTec in Hannover, where it showed three innovative electric trucks. And LMH exhibited alongside partners at LogiMAT 2013. Both LMH and STILL also had stands at CeMAT in Brazil.
At the international ‘transport logistic’ fair in Munich, STILL showcased its expertise in developing and applying alternative drive systems as used in the RX 70 Hybrid, the first series- production hybrid forklift truck. STILL also appeared at the India warehousing&logistics fair in New Delhi.